gimmick Definition

gimmick
noun

1. derog
A scheme or object used to attract attention or publicity, especially to bring in customers.
Thesaurus: stratagem, gambit, trick, stunt, ploy, scheme.

Derivative: gimmickry
noun

Gimmicks, or the use of gimmicks.

Derivative: gimmicky

Relating to a gimmick or gimmicks.

Designed to catch attention.

Insignificant.

Etymology: 20c.