hyping Definition

hype¹ (colloq)
noun

1. Intensive, exaggerated or artificially induced excitement about, or enthusiasm for, something or someone.

Thesaurus: hoop-la (US), ballyhoo, build-up, excitement, publicity.
2. Exaggerated and usually misleading publicity or advertising; a sales gimmick.
3. A publicity stunt, or the person or thing promoted by such a stunt.
4. A deception.

verb

hyped, hyping
1. To promote or advertise something intensively.

Etymology: Early 20c.

Phrasal Verb: hype someone or something up

To attempt to induce excessive excitement or enthusiasm for them or it
Example: The film was hyped up too much.

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hype² (slang)
noun

1. A hypodermic needle.
2. A drug addict.
3. Something which artificially stimulates, especially a drug.

verb

intr
hyped, hyping
1. slang
To inject oneself with a drug. See also hypo¹.
Form: hype up (usually)

Etymology: 1920s: short form of hypodermic.