niche Definition

niche
noun

1. A shallow recess in a wall, suitable for a lamp, ornament or statue, etc.

Thesaurus: cranny, corner, hole, cubbyhole, hollow, nook, opening, recess, alcove.
2. A position in life in which one feels fulfilled or at ease, or both.

Thesaurus: calling, place, position, metier, slot, vocation, pigeonhole.
3. A small specialized group identified as a market for a particular range of products or services. Also as adj.

Example: niche marketing
Example: niche advertising

verb niched, niching

1. To place something in a niche.
2. To ensconce (oneself).

Derivative: niched
adj

Placed in a niche.

Etymology: 17c; 1980s as noun 3: French, from Latin nidus nest.